Well, we've just dipped our well manicured corporate toes in the dimly lit pool of microblogging, by signing up for an account on Twitter.
I'm not yet sure of the business value of this. Yes, it's an interesting platform for p2p comms, and I've even heard it holds some value for those b2c.
However I wait to see whether we get much out of it. It's success depends on who else has signed up on the site, and our stakeholders - hedge fund managers, NGOs, business journos and the like - are not reknowned for their early adoption of social media. (OK, by now it's not really early adoption, but you know what I mean...)
If the chickens aren't in the yard, there's no point scattering the corn.
People looking for a job on our student or graduate placements schemes may very well come across us though, so that's a good thing. Mind you, it's a difficult thing trying not to come across as "getting on down with the cool kids". That's not really a core brand value for a mining company such as ours, trust me.
We'll see how we go over the next few months. And who knows, getting our feet wet may well prove to have some payback. (Probably more so than stretching this particular metaphor).