Wednesday, 18 April 2007


We've just launched our new channel on YouTube. We've uploaded a whole load of our corporate videos here, including a lot around our work in local communities.

It looks like we're the first company in the FTSE100 to have a channel on YouTube. At first glance it might seem a bit odd - after all, why on earth would a large corporate go and get a channel on a website that's seems to be populated by 14 year olds mucking around with camera phones?

If you dig around the site, more and more issues-based content (videos, opinion pieces and the like) is being uploaded, and it's this that's of interest to us. Increasingly people with opinions about mining are putting content up and tagging it - and now so are we. One of the important ways of engaging stakeholders is to also allow them to see our point of view. They can choose to disagree with us if they like, but at least YouTube gives us the opportunity to present our position.

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