Unfortunately, spam bloggers have started picking up copy either from our website or from emailed press releases and using it in the padding text on their blogs, to drive traffic.
How annoying is that!
Thankfully Technorati and Google blog search tend to drop the sploggers pretty quickly, but it's started to skew our analytics and metrics here at work.
What to do about a splog? One thing you can do is report. The site Fight Splog has a number of other alternatives, including reporting them to Google AdSense, and reporting to StopSplog.com, a listing service.
Interestingly, the US government is taking the issue of spam seriously. They're holding a Spam Summit in July 2007, however as details seem to be sketchy I'm not exactly holding my breath on this one.
Thankfully for us, many of the Rio Tinto splogs seems to have died a death, so we're lucky in not having to handle this as a significant ongoing issue. Who knows why? Maybe the traffic directed to them on the back of relevant key words from our site wasn't good enough, maybe they got deleted and have started randomly picking up copy from other people's sites. I think it may havebeen triggered by a surge in our search engine traffic around take over rumours a while back.
I'm just glad it's as much of an issue for us at the moment, though no doubt it'll happen again.