Wednesday, 18 June 2008

Tag. You're it

Branding is prominent in the comms team at the moment here are work. We're all busy implementing our new visual identity, and there's a load of people doing work in internal engagement and so on.

Interesting to come across this site - - which allows people to tag various well known consumer brands with the values and attributes they think are most appropriate.

Some very interesting things going on - check out SAP for instance. We're loving that one of the main brand associations is "??" Go figure.

(and no, we're not on there, so don't try)

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