Interesting to see that our peers BHP Billiton* and Anglo American both recently refresh their public websites. And even more interesting was how they've gone for a similar, more "web 2.0" look and feel. Well, you know what I mean.... some chroming on the menus, some fades on solid backgrounds, lots of big hi res photos.
Both have also gone for the "feature story" splash approach, trying to grab visitor attention on something interesting.
Hmmm nice big hi res photos on the home page you say? Prominent feature content? Wonder where that came from.
* just in case you didn't know, and it's important that I tell you, BHP Billiton recently made a preconditional offer for Rio Tinto.