We've been having some issues in Shangai recently, and naturally our media relations and corporate comms teams have been carefully monitoring the situation through a variety of channels - most notably the more tradition media monitoring services provided by some of our agencies.
Most interesting in all of this, was how much quicker breaking news came through on Twitter. I use Tweetdeck here, and I've set up a number of searches on it - that means I was getting updates in realtime as I keep Tweetdeck running in background on my PC.
This really pays off, as you pick up the auto-tweet postings from many of the major newswires quicker than our media monitoring services were picking up the emails.
Not that I gloated, but to get breaking news from CNN or BBC news before our press team did made my day.
Twitter - coming to a ticker tape machine near you!