Wednesday, 28 April 2010

Social Media in a Corporate Context conference

I was one of the speakers at the Social Media in a Corporate Context event today, run by the lovely people over at Communicate Magazine. I was whittering on about the role of social media and investor relations.

(yes, again!)

Really interesting set of presentations and discussions, the summaries of which you read here.

What struck me most about this whole event was how the whole sector is maturing, particularly when comparing it with similar events I went to a couple of years back. I remember back in 2006/2007 talking almost exclusively about CEO blogs and wikis - we didn't even touch on Facebook or Twitter. And how scared everyone was - all the discussions then were about getting management buy-in, establishing a business case, looking at what IBM and people were doing.

Speaking to people today was so different. Now, we're looking at social media as being almost mainstream. There isn't the "fear of the new" that permeated the audience back then in the dim dark days. Now, we're openly assuming that most organisations are embracing social media, either as an established comms channel, or as a monitoring tool.

The challenges now are how we can get most bang for our hard earned comms dollars, how we can minimised organisational risk, and how we get people to start using the tools in the way that we comms professionals expect them too!

And if you want to follow up on any of the points I talked about, feel free to contact me.

1 comment:

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