An occasional blog about the issues around digital corporate comms. And other stuff, too - some of it even a bit interesting. Wotevs.
Friday, 16 April 2010
Google moves to web disclosure for Reg. FD
Really interesting bit of news on IRwebreport.com, about Google moving away from the newswires for distributing regulatory news announcements. Traditionally, listed companies here in the UK and abroad have used these newswires to syndicate their announcements to a variety of news channels (in the UK this often covers UKLA requirements for market sensitive information), and so it's an interesting development that Google regard their own website as having the same (or better) reach.
Wonder if any UK companies will start to take this approach...?
Tuesday, 13 April 2010
reBlog from goingsocialnow.com: Twitter launches Ads, New Business Model
I found this today. Realling interesting post from Shiv Singh, all about Twitter and their new "adwords" concept:
Something we've all been eagerly (maybe too eagerly) waiting for has finally happened. Twitter has finally launched Promoted Tweets which is a Google AdWords like program to further monetize its business. On first blush, I like the promoted tweets program unlike the third party sponsored tweets programs that I've blogged about in the past. But first let me explain how it works.Companies can buy search result terms so that their chosen tweets appear at the top of the page when a user searches for that keyword. So for example, if I were to buy the keyword "television" every time a user searched for television, he'd see my ad. My ad wouldn't be like a Google Adwords customized advertisement though. It would be a previous tweet of mine that I would have selected to appear as the ad for that search term. The promoted tweet would be clearly labeled as a promoted one and wouldn't get lost in the stream as time passes. It'll stay at the top of the page. Some other factors to keep in mind about promoted tweets:goingsocialnow.com, Twitter launches Ads, New Business Model, Apr 2010
You should read the whole article.
Wednesday, 7 April 2010
Social media conferences
I'm also going to be on a session at the Investor Relations Society conference IR in the new decade, again about the use of social media in investor relations.
Get tickets while you can!
Tuesday, 8 December 2009
CSR awards
Wednesday, 28 October 2009
The end of micro celeb?
Well, I'd suggest not a lot. The twitterverse is well served by random minor celebs posting what they had for lunch, or in Liz Taylor's case gushing uncontrollably about what shock awful film she's just been to see. Having one drop out really isn't going change that.
In fact, if anything it's a sign of maturity. I doubt Lil would have been so quick to drop social media if it had been giving her a decent return (trans. significant publicity) on her (trans. her publicist's) investment (trans. time keeping up to date with 17 year olds bombarding her with crap online).
So thanks Lily, you've just started to make my life a little easier. I can now point at you when I'm having discussions at work about "why are you using something like Twitter for something serious" and say "Well, that's great. They're leaving us to it, maybe it's a bit too serious to take lightly. Remember how that happened with websites? Remember how that happened with mobile phones??"
Tuesday, 6 October 2009
More about our use of social media
Enjoy!
http://www.q4blog.com/2009/09/14/how-rio-tinto-uses-twitter-for-investor-relations/
Tuesday, 11 August 2009
Webinar Replay - Social Media and Investor Relations Trends
Webinar Replay - Social Media and Investor Relations Trends
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